The Future Of Work With Mixed Reality
More and more companies are focusing their processes on digital transformation. The unlimited availability of data and information is fundamentally transforming business models. But processes and products are not the only things becoming more digital. The entire workplace of the future will also change. Immersive media such as augmented reality, virtual reality, and mixed reality will play a central role in this future of work.
The rise of immersive media
There is still a long way to go before virtual reality and mixed reality conquer private households everywhere. But the success of Playstation VR, Occulus, and HTC Vive shows that consumers are ready to enter the virtual world. But this area also holds huge potential for companies, both in internal and external communication and processes.
Organizations are already using virtual reality in their storytelling to make their communication more vivid and tangible. Rarely has it been possible to immerse people so deeply in a brand universe as with immersive media. People perceive content more intensely and remember what they have experienced better. But immersive media also play a central role in the work environment. They fundamentally change the working experience and enable employees to work in new and efficient ways.
The path out of the jungle of jargon
But what should we imagine when we hear terms like augmented reality, virtual reality, and mixed reality? Since the beginning of time, most new and emerging technologies have developed an unhealthy attachment to acronyms and things are no different with immersive media.
Here is an overview of the most common concepts. Virtual reality (VR) is an umbrella term for all immersive experiences that can be created from purely realistic content, purely synthetic content, or a hybrid of both. Augmented reality (AR) is a superimposition of content on the real world, whereby content is not anchored to it or part of it. The real content and the computer-generated content cannot interact with each other. The best of both worlds is probably found in mixed reality (MR), which gained popularity with the introduction of the Microsoft HoloLens. MR is the best of both worlds. It smoothly integrates virtual elements into the real world and interacts with its surroundings. The core of MR is that synthetic and real content can react to each other in real time.
With these definitions in mind, we can now look at different application scenarios in everyday work.